There are still far too many moments in this industry where someone discovers the item in front of them isn’t what they were told it was. It might be a buyer, a platform, or a client who genuinely thought they were protected.
In these situations, the impact goes far beyond the item itself. What’s lost is trust, and in the world of high-value Hermès, trust underpins everything. A single mistake can damage a client relationship, create legal risk, or lead to long-term complications that could have been avoided if the right process had been in place from the beginning.
We’ve been asked to step in after the fact more times than I can count. While we do everything we can to help, the common issue is usually the same. There was no formal structure, no clear documentation, and no accountability around how the item had been authenticated.
Too often, the process is based on one person’s opinion with no second review, no physical handling, and no record of how the decision was made. That approach does not stand up when the transaction is significant or when questions are raised after the fact.
Authenticated by Aureon was built to provide something more. Our model is structured, based on expert consensus, and documented from start to finish. It gives people something more than a yes or no. It gives them a process they can point to and rely on if the trust in the transaction is ever called into question.